free international sms
Increasingly used more at the expense of free international sms, still in force, but for its price, a complicated picture that requires operators to make adjustments to their plans
For a long time, for parents of teens open the cell phone bill was terrifying. Charges for SMS could reach hundreds of dollars per month, which led many families to sign up for unlimited plans. But, at the same time, $20 a month for each Member of the family was also added.
Relief is on the way. Cell phone users are texting more than ever before, but more and more these messages are free, thanks to the Internet. While that is good news for consumers, it could cost tens of billions of dollars in lost revenues to companies of mobile telephony in the world.
Standard SMS, which are shipped full of abbreviations through a mobile network, have been declining in many parts of the world, and now seem to be decreasing in the United States. That is because smart phones can use free Internet services that send messages through data networks, and these services attract millions of users.
The change opens an opportunity for large companies such as Facebook and Apple, and also for small firms that are newly initiated, as WhatsApp and Kik, which are launching aggressive swipes at this market with the aim of placing at the Centre of how people communicate in the age of the Smartphone.
Peter Deng, who is the director of product for Facebook, and oversees its Messenger software, said text messaging was "ripe for innovation", since it had been stalled due to obsolete technology.
"It is limited to 160 characters," said Deng, "and is not at all rich in its expression. People want to connect deeply with others and don't want to be limited by the various technical barriers and the decisions made 20 years ago."
Unlike normal رسائل sms Facebook messaging service allows people to see when their friends write a response and when receiving messages, among other features, said Deng.
Standard SMS are still popular. CTIA Wireless trade group, said that in the first half of this year, Americans sent 1107 billions of SMS. But that was 2.6 percent less than 1137 trillions of messages sent in the first half of last year. Ovum, mobile communications research firm, estimates that by 2016, Internet-based messaging services is there will be "eaten" an increase of $ 54 billion in revenue that mobile companies could have won in text messaging.
For years, SMS have been a source of pure gain for mobile phone services, since costs almost nothing to send them. In response to the increase in Internet services, have adjusted their pricing plans to remain profitable.
Verizon Wireless and AT & T, for example, offer new plans that include SMS and phone calls, unlimited, while they charge higher fees for use of Internet data services, which is likely to be its main source of growth. (Messaging via the Internet with the use of data from a provider network runs part of the monthly allowance of a customer's data, but is a small amount in relation to, for example, to see a video).
John Walls, Vice President of public affairs for CTIA, said that companies were always expanding its services offering things like unlimited text messaging and the ability to donate to charities via SMS. He also noted that every second of every day 72,000 SMS are sent.
"I don't think that you approaching the end of the SMS," said Walls.
For Internet companies, the courier will never be a source of income. But they have other reasons to be excited about this market.
Facebook profits if more people use its messaging service, since such people tend to spend more time on its web site and in their mobile applications, viewing more ads. On Tuesday, the company said that it would allow Android users in some countries get their messaging service with only a telephone number, without the need to have a Facebook account, partly because this could finally persuade those who are Facebook users for yield and create an account. This option will arrive at United States at some point, they said from Facebook.
Apple free text messaging service, iMessage, comes installed on the iPhone, iPad and devices iPod Touch, which automatically directs the messages via the Internet if